The 50 – 30 Challenge: Your Diversity Advantage
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Number of participating organizations
Last update: April 13, 2021
Find out more about how the 50 – 30 Challenge will act as a framework to accelerate diversity actions already taking place in many Canadian organizations and to encourage other Canadian organizations in adopting practices to improve equity.
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About the 50 – 30 Challenge
The 50 – 30 Challenge is an initiative between the Government of Canada, business and diversity organizations. Together with project co-creators, many of whom have been striving to increase corporate diversity for decades, the government has developed a plan to improve access for racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis to positions of influence and leadership on corporate boards and in senior management.
The goal of the program is to challenge Canadian organizations to increase the representation and inclusion of diverse groups within their workplace, while highlighting the benefits of giving all Canadians a seat at the table. The government has always believed in seeking the best available advice when making decisions.
The 50 – 30 Challenge asks that organizations aspire to two goals:
- Gender parity ("50%") on Canadian board(s) and senior management; and
- Significant representation ("30%") on Canadian board(s) and senior management of other under-represented groups, including racialized persons, people living with disabilities (including invisible and episodic disabilities) and members of the LGBTQ2 community. The program and participants recognize that First Nations, Inuit and Métis peoples as founding peoples of Canada are under-represented in positions of economic influence and leadership.
Canada is home to a variety of industries and sectors. To broaden participation and to address their unique needs, the Challenge is offered in three distinct streams:
- Large corporations
- Small and medium-sized enterprises (SME)
- Post-secondary institutions, not-for-profits and charities
The streams allow participating organizations to strive to achieve their 50 – 30 goals in a way that best suits and reflects their needs and acknowledges the variety of sizes and structures of organizations, including those without boards of directors or senior management teams.
How to participate
Organizations, not-for-profits and other institutions that are interested in the 50 – 30 Challenge can sign up by filling in the 50-30 Challenge form.
If you have any additional concerns or questions, you can contact us at 50-30ChallengeInfo@canada.ca.
Diversity in the workplace makes good business sense. Organizations that are more diverse:
- are more likely to outperform their peers
- are twice as likely to meet or exceed financial targets
- are eight times more likely to achieve better business outcomes
- generate and foster fresh insights, new ideas and creative solutions
- draw on the full talents of their people
Effective diversity and inclusion strategies can help organizations advance their goals. Many organizations have shown that leveraging diversity and inclusion can:
- Help them attract the best and the brightest to broaden the talent pool and help overcome skill gaps in a rapidly transforming and increasingly volatile economyFootnote 1.
- Gain access to more diverse markets. According to the Harvard Business Review, diverse companies are 70% more likely to capture new markets than organizations that do not actively recruit and support talent from under-represented groupsFootnote 2.
- Increases employee satisfaction and engagement fostering greater loyalty, retention, productivity, and overall performanceFootnote 3. A 2018 McKinsey Report found that companies that have higher degrees of racially and ethnically diverse employees have a 33% performance advantage over companies relying on a "culture fit" that tends to trend white and monocultural.Footnote 4
- Promote innovation by bringing multiple perspectives and experiences to bear on complex problems. Indeed a 2018 Boston Consulting Group study found that companies that have more diverse management teams have 19% higher revenue due to innovationFootnote 5.
- Reduce risk, given the massive reputational damage that missteps on diversity and inclusion can produceFootnote 6.
Organizations participating in the 50 – 30 Challenge will be offered resources to further support them in the program and help them determine their best pathway forward, such as:
- having access to the Digital Toolkit—with tailored and industry-specific resources and advice
- gaining connections to partners who specialize in the recruitment of diverse employees
- attending events where partners come together to recognize corporate leaders who have championed diversity and inclusion by putting it into practice in their own organizations
- receiving incentives in government program criteria
- becoming a Corporate Diversity Honour Roll Member, which will grant access to government programs, supports, resources and social media promotion
Partners and participants
For a list of organizations that have signed on to the 50 – 30 Challenge, please visit 50 – 30 Challenge: Participating organizations.
The Government of Canada has been working with a number of organizations to develop the 50 – 30 Challenge.
Here is a list of Challenge partners, in alphabetical order:
- Aboriginal Chamber of Commerce
- BlackNorth Initiative
- Board Ready Women
- Canadian Black Chamber of Commerce
- Canadian Centre for Diversity and Inclusion
- Canadian Council for Aboriginal Business
- Canadian Council on Rehabilitation and Work
- Canadian Foundation for Physically Disabled Persons
- Canada's LGBT+ Chamber of Commerce
- Canadian Association for Supported Employment
- Capital Angel Network
- Catalyst Canada
- Coalition of Innovation Leaders Against Racism (CILAR)
- Concertation Montréal (French only)
- Conference Board of Canada
- Council of Canadians with Disabilities
- Cycle Capital Management
- Deloitte Canada
- Fredericton Chamber of Commerce
- Indo-Canadian Chamber of Commerce
- Information & Communications Technology Council
- Institute of Corporate Directors
- Kisik Clean Energy
- Kisik Commercial Furniture
- KPMG Canada
- Moroccan Chamber of Commerce and Industry in Canada (French only)
- New Brunswick Business Council
- New Brunswick Multicultural Council
- Ordre des conseillers en ressources humaines agréés (French only)
- Pride at Work Canada
- Quebec Interuniversity Equity Diversity Inclusion Network
- Randstad Canada
- RevolutionHER™ Inc.
- Rick Hansen Foundation
- Rotman Initiative for Women in Business
- Ryerson University Diversity Institute
- Sandpiper Ventures
- Wavefront Centre for Communication Accessibility
- Women Building Futures
- Women in Business New Brunswick
- Women in Communications and Technology
- Women in Governance
- YMCA Canada
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